How Does It Work?
We are committed to growing fresh vegetables for those who may not otherwise be able to enjoy them. We are also committed to setting our project up in a way that is self-sustaining over the long term. These two goals are met with our mixed model: we both sell and donate what we grow.
Our goal is to sell enough of our beautiful, organically grown produce to cover our operating costs, and to donate everything else. In our pilot season of 2017, we were able to donate around 40% of what we harvested to the Men’s Mission and Y.O.U.
This year we have committed to a “model of thirds” which can be seen below:The arrows signify our willingness to sell LESS than 33% of our production at full price, but never more. The “affordable third” is another important way we hope to further improve access to fresh, healthy, organic food, by selling at a discounted rate in our neighbourhood.
In the short-term, we continue to raise funds and apply for grants, but once the project is a few seasons in and well established, we hope it will survive on its own sales to support the rest of our model.